Advanced Placement (AP) Human Geography Practice Exam

Which term describes cultural norms that are influenced by mass media and merchandising?

1. Traditional culture

2. Popular culture

3. Subculture

4. Rural culture

The correct answer is: Popular culture

The correct term that describes cultural norms influenced by mass media and merchandising is popular culture. This concept encompasses the ideas, practices, and trends that are prevalent within mainstream society, often disseminated through various forms of mass media such as television, music, film, and advertising. Popular culture is characterized by its ability to be widely accessible and often involves consumption patterns that are shaped by commercial interests. This includes elements like fashion, language, entertainment, and lifestyle choices that can rapidly change and evolve, reflecting the interests and values of a large portion of the population. In contrast, traditional culture refers to long-established customs and practices that are passed down through generations, often remaining relatively stable over time. Subculture indicates a group within a larger culture that differentiates itself through distinct values, beliefs, and practices, which may not be influenced by mass media in the same way. Rural culture pertains to the lifestyle and practices typical of countryside areas, which may not emphasize mass media and merchandising to the same extent as popular culture does. Therefore, popular culture is the most fitting term to describe cultural norms shaped significantly by mass media and merchandising influences.